Young only has 185,000 Instagram followers and just under 80,000 Twitter followers (over 500k if you add in a now-defunct account he abandoned but never transferred in 2019).
This is a page out of the 90s Internet-era playbook that seems almost quaint in today’s social media age. Instead, he let the press do the work for him. In fact, he didn’t address the issue on social at all, other than to point fans seeking his music to competing services Apple Music or Amazon Music. He posted a letter to his manager and label on his Neil Young Archives website (which he later deleted) to request his music be removed from Spotify. See for instance how Tom Brady this week bypassed the traditional sobbing-behind-the-podium retirement press conference and instead hung up his cleats via a statement on Instagram. It’s a battle between communication platforms and formats, and even between generations.Ĭonventional wisdom states that social media allows celebrities, brands, and other influencers to control their message by communicating to followers directly without gatekeepers. This isn’t just a battle between just Young v Spotify, nor is it a battle between views regarding the pandemic, vaccines, freedom of speech, or Spotify’s economics. Neil Young’s Spotify boycott over the music platform’s hosting of controversial podcast host Joe Rogan highlights some interesting realities about influence in today’s expansive media landscape.
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